Enabling the digital fashion consumer through fit and sizing technology

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

The Application of 3D Digital Technology to Fashion Design

With the development of China computer technology and social economy, the requirement to the quality, the fitness and individuation is higher and higher, and the present two-dimensional garment CAD technology has not fulfilled the requirement of CAD application in the garment industry, so the garment CAD urgently needs to be developed from the present panel design to the 3D design. Therefore, i...

متن کامل

Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overa...

متن کامل

Configuring Consumer-Demand Driven Supply Networks – in Made-to-Fit Fashion Sector

Abstract: The purpose of this paper is to present a concept for configuring dynamic and ready-to-implement supply network structures and support the coordination of the dynamic supply network throughout the complete process of order fulfillment. This concept is based on a (real) business model from the fashion industry where order, logistics and production management processes are entirely cons...

متن کامل

Segmenting the UK Mobile Fashion Consumer

As mobile apparel retail websites and apps grow in popularity, insight into the psychology and behaviours of shoppers using these mobile interfaces has become more important. Although Android operated mobile devices dominate the market, the current study of fashion consumers’ opinions shows that, in terms of fashion shopping via mobile devices, Apple’s iOS is leading. The data show that mostly ...

متن کامل

Experiential Fit: Applying Task-Technology Fit Theory to Experiential Consumer Tasks

The purpose of this research effort is to apply Task-Technology Fit (TTF) theory to understand how to effectively support experiential consumer tasks. A 2x2 experiment was designed to consider fit issues related to task characteristics (task type: search vs. experiential) and technology characteristics (interface structure: search-oriented vs. experiential-oriented) along with individual charac...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Global Fashion Marketing

سال: 2017

ISSN: 2093-2685,2325-4483

DOI: 10.1080/20932685.2017.1399083